apex seat

CEO — Weekly Brief

Layered cadence: weekly brief · monthly gate · quarterly pre-mortem. Owns direction; hands the goal + weights + gate-state DOWN to the COO.

delegates to ▼ COO (allocation)

Org: CEO → COO → [ VP Sales · CMO · Product ] → [ Sales Mgr · Outside Sales · Organic · Demand Gen ]

Rung status vs the $250K vision

Rung 2

active rung

23%

to rung-2 target est

NOT MET

ring-gate: engine repeatable?

0.42 mo

runway (watched metric) data

1 to 3 weekly objectives (catchball, not cascade)

O1. Land the next repeatable client (existing-client lane wt 1.4). Demand is the binding constraint.
O2. Get coverage to 2x before any new build week.
O3. Protect margin / runway (the watched metric is under floor).

Cross-lane weights

product engine 45%1099 floor 25%job-search 18%fenced micro-SaaS 12%

Board-level judgment 1 model call · ~$0.10

Rung status + gate ruling above are precomputed. The 1 to 2 decisions + the pre-mortem are the model call.

reasoning...

Do not un-fence the next ring yet. The engine is not repeatable (one client sold-and-delivered is not a pattern); the ring-gate stays closed until coverage proves it.

Decision only you can make: hold the 1099 floor at 25% one more month vs pull those hours to product. Recommend HOLD — runway is under floor and the 1099 is the proven cash.

Pre-mortem watch: single-client concentration. If the one client churns, the rung resets. Hand to COO to weight an existing-client retain hour daily.

CEO › COO

COO — Daily Allocation

Inherits the vision + weights + gate-state from the CEO brief. Allocates the 4 hrs/day; delegates down.

▲ reports to CEOdelegates to ▼ VP Sales · CMO · Product

Goal: $250K net owner-earnings

$8.4K

run-rate/mo data

$31.2K

weighted pipeline data

$3.5K

cash data

1.1x

coverage (need 2.4x) est

Today's 4 hours (computed, weighted by lane + revenue)

Hrs	Work	Lane	Why (computed)
1.5	#359 rung-aware MRR	drive	unblocks the revenue bridge
1.0	SourceDox follow-up	retain	via Sales Mgr; $4.5K open
1.0	#354 referral engine	enable	warm channel via Outside Sales
0.5	Cash buffer check	protect	runway < floor

Blocked / watch

watch Runway 0.42 mo under the cash floor.

guard 2 carried items already CLOSED — dropped by the live-open check.

Allocation judgment 1 model call · ~$0.10

The dashboard is precomputed ($0). This is the one model call.

reasoning...

The binding constraint is demand, not build. Coverage 1.1x vs 2.4x need, so lean drive + enable. Tap VP Sales for the bridge.

Top move: #359 — the prerequisite the revenue bridge depends on. Foundation-first.

Catchball up to CEO: if coverage stays under 2x for 2 weeks, the rung-2 date slips.

CEO › COO › VP Sales

VP Sales — Revenue Bridge

Tapped by the COO when the gap is a demand problem. Owns the bridge + coverage + the outbound plan.

▲ reports to COOdelegates to ▼ Sales Mgr · Outside Sales

Bridge to the rung-2 target (units, not tasks)

Component	Now	Need
Run-rate	$8.4K/mo	—
Weighted open pipeline	$31.2K	—
New-logo math	+2 deals @ $4.5K net	to close the gap
Coverage (weighted/gap)	1.1x	2.4x (from 38% win rate)

Outbound plan judgment 1 model call · ~$0.10

Bridge + coverage precomputed from live Twenty. The BD plan is the model call.

reasoning...

Coverage is short. Need 2.4x, have 1.1x. Replicate the one proven motion (warm referral) — route Outside Sales to fill 5 slots/week; the Sales Mgr works the 2 stuck deals.

VP Sales › Sales Mgr

Sales Manager — Open Deals

Works the deals already in Twenty (never closed). Below VP Sales (who fills the pipeline).

▲ reports to VP Sales

Deal	Stage	Age	Stuck?	Next step
SourceDox renewal	Proposal	11d	warm	send the follow-up draft
CMH expansion	Negotiation	24d	stuck	no next-action: create one

Per-deal draft 1 model call · ~$0.10

Stuck-score + next-action precomputed. The email/text in your voice is the model call (draft-only, gated send).

drafting...

SourceDox: 11 days since the proposal, no reply. Draft a one-line nudge referencing their Q3 timeline. CMH: 24 days stuck with no next-action — create a dated task + draft a "what's blocking" check-in.

VP Sales › Outside Sales

Outside Sales — Lead Sourcing

Fills the VP Sales scoreboard's empty outreach slots with net-new warm prospects.

▲ reports to VP Sales

5

slots to fill this week

12

warm candidates found data

warm

only proven channel

Shortlist judgment 1 model call · ~$0.10

Candidates mined + deduped vs Twenty (precomputed). The ranked shortlist + outreach angle is the model call.

ranking...

Top 5 by ICP fit + reachability, all from your sent-mail warm surface. Lead with the referral angle (your one proven channel), not cold. Hand approved leads back to VP Sales.

CEO › COO › CMO

CMO — Demand Creation

Peer of VP Sales (creation vs capture). Two-speed: organic now, paid later.

▲ reports to COOdelegates to ▼ Organic · Demand Gen

organic

active speed

paid

deferred (no budget)

+18%

leading indicator MoM est

Demand judgment 1 model call · ~$0.10

Funnel + leading indicators precomputed. The campaign call is the model call.

reasoning...

Stay organic. No budget for paid, and organic leading indicators are up. Push Organic on the founder-story channel; hold Demand Gen until coverage funds a test.

CMO › Organic

Organic Growth — Zero-Paid

Under CMO. Built, zero-paid demand.

▲ reports to CMO

3

active channels

founder story

top channel est

Channel judgment 1 model call · ~$0.10

reasoning...

Double down on the founder-story channel (best leading indicator); cut the channel with no signal. Feed wins up to CMO.

CMO › Demand Gen

Demand Gen — Paid (deferred)

Under CMO. Paid demand — planned, currently unfunded.

▲ reports to CMO

Deferred until coverage funds a paid test. No active spend. The CEO gate must open the budget first.

CEO › COO › Product

Product — Build Lane

The ship lane the COO delegates to. WSJF-ranked board.

▲ reports to COO

Issue	Value	WSJF	State
#359 rung-aware MRR	revenue	2.1	top
#354 referral engine	ops	1.6	next
#408 exec app	ops-eff	1.2	could

Build/kill judgment 1 model call · ~$0.10

Board + WSJF precomputed. The build/kill call is the model call.

reasoning...

Build #359 first (revenue prerequisite). Defer #408 (this app) — it is Could/low and off the revenue path. Report ship status up to COO.